Marketing is our topic for today’s #AuthorToolBoxBlogHop. Well, this topic seems really strange to me; I’m one of those people who hates marketing. As such, I think it might be useful to talk a little about what holds us back and how we can get ourselves acclimated to the wonderful world of community building.
I picked up this book on Marketing: The 1-Page Marketing Plan and I kind of hate it. I hate marketing and it’s a book about marketing so what did I expect? I did not expect to find it so salutary. There is a lot that I bristle at in this book but it can’t be denied that its tips really do the trick, at least for me.
The greatest lesson this book taught me is how there is a three phase process, like a three act play structure, of people coming in cold to your work and becoming fans or customers. Each act or phase has its own challenges and goals.
Something that was holding me back all this time was that it felt all kinds of wrong to treat people like customers right out of the gate; and this is something I see a lot of other authors of all levels doing. It comes through as we plead with people out there to notice what we are working on, and hopefully to buy books (if you are published). And I was right; that’s the wrong way to go about it.
It’s okay to slow down and build a community– something that I love. I love bringing people together over shared interests. Relax, be yourself, socialize– and this is coming from an introvert. I am very pleased with the small group of people who choose to interact with my posts, to follow me on social media. I’m over the moon when they strike up a conversation. All of this is good marketing, and I haven’t hated a minute.
That’s all from me today. It’s my birthday! So I’m off to do some much needed R&R.
Please comment if you can relate at all to hating marketing, or struggling with it as I have. Or maybe you love it and have some sage words of advice for me. Drop me a line in either case; I’d love to hear from you. 🙂